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  • Coined by advertising advocate Elias St. Elmo Lewis, the marketing funnel — also called the purchasing funnel — is a model that describes a customer’s journey towards purchasing a service or goods from a business. The model is typically seen as an inverted pyramid (hence the funnel name) and consists of four See more.
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    • Marketing Full Disclosure: what’s all this marketing mumbo-jumbo? Marketing automation, mobile optimization, middle of the funnel — common marketing jargon, oh my!
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    Marketing Full Disclosure: what’s all this marketing mumbo-jumbo?

  • Marketers are throwing ever-evolving jargon at you. How do you know what to track to measure the bang for your buck? Maybe you are a CEO, COO, CRO, CTO, CIO or someone else at a .
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      • Marketing mumbo jumbo: breaking down definitions part 1 - Content Matterz Marketers are throwing ever-evolving jargon at you. How do you know what to track to measure the bang for your buck? Maybe you are a CEO, COO, CRO, CTO, CIO or .
      Marketing mumbo jumbo: breaking down definitions part 2 - Content Matterz In this blog, we are breaking down some more common marketing jargon you should know. The better you understand the language, the better it is for your business. So .
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  • Marketing Full Disclosure: what’s all this marketing mumbo-jumbo?